International economical and political environment Essay

outside(a) economical and political environment - Essay Exampleinfrastructure, including enterprise storage and server technology, networking products and resources, and software package that optimizes business enterprise technology investments personal computing and other access devices, and imaging and printing-related products and services (HP, 2010a).It has currently gone finished a significant management reshuffling at the pop off level (Business Week, 2010), which has courted several controversies putting the ships company in a tight spot over a range of critical issues and serious concerns nurture been raised on various aspects of management ranging from sustaining the current marketplace position to expanding and diversifying its portfolio. The change in the top level management i.e. the internal environment coupled with the changes in external environment are make up fresh challenges to the technology giant, which are discussed in the following section.Currently HP faces stringent competition from its rivals much(prenominal) as Dell, Oracle and IBM who are competing for a greater market share. Dell and HP are raspy rivals in the hardware segment while Oracle continues to give tough competition in the software division. Moreover, the rapidly changing technological environment is posing newer challenges. The market for HPs products is changing drastically in tandem with the rapidly changing consumer taste and preferences. According to Robin Purohit the General Manger and wickedness President of HPs software productsMoreover, HP is steadily entering into the software business which has punishing rivals such as Oracle. HP has a large portfolio of products, primarily dealing in hardware and such a transformation might affect its profitability in other stronger segments of its business. While Oracle on the other hand, has a strong business presence in the market especially in the software segment.Furthermore, there is a significant rise in th e Asian PC markets which is eating away the market share of top firms. Although HP continues to lead this market segment,