Sunday, February 24, 2019
The company I would like to talk about is Starbucks
A companys individual organizational structure is a formal composition of task and reporting relationships that allows the company to control, coordinate, and motivate employees so a common goal can be achieved (Bateman & Snell, 2009, p. 505). Starbucks last structure is a matrix structure to maximize communication. It was employ in 2008 to strengthen partnerships, and repair customer service. Starbucks has 4 divisions within the U. S. Each division has its own livelihood functions, which report to their own department and the division.The support functions are designed to unify functional activities into teams that have a shared vision and goals to support the disdain (Schultz, 2008, para. 10 ). Organization mission Starbucks mission is to inspire and nurture the benevolent spirit one person, one cup, and one neighborhood at a time. (Starbucks, 2011, para. 7 ). Starbuck is commited to be good to nation and the environment. They have implemented several programs to support co mmunities and coffee farmers.They also make donations to African communities to service of process people living with HIV. Fiscal Policies Starbucks has a very strong embodied social responsibility governance. All operations and reports are conformed to legal requirements obligate by the SEC and any other governmental agencies. Competition Today, with more than than 15,000 stores in 50 countries, Starbucks is the premier roaster and retailer of specialty coffee in the world (Starbucks, 2011, para. 7).Starbucks biggest competitors are Mcdonalds, 7-Eleven, Dunkin Donuts, and Caribou Coffee. However, Starbucks has managed to stay ahead because of the unique flavour of their coffee and their customer service. Economy The 2008 restructure implementation has helped Starbucks to overcome the planetary economic crisis. During this past fiscal year, revenues increased to a record $10. 7 billion. Operating income increased by $857 million from fi scal 2009 to $1. 4 billion (Schultz, 2011 , p. 3). customer demands Customers come to Starbucks for a unique coffee experience, personalized customer service. globalisation Starbucks has stores in 50 different countries. Communication can be thought-provoking when dealing with different cultures. Starbucks welcomes diversity. Starbucks believes that by welcoming a diversity of people and ideas to our business, we create more opportunities for learning and success that benefit customers, partners (employees) and suppliers (Starbucks, 2011, para. 5).
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