SWOT analysis for G-shock watch from Casio Essay

StrengthIn the SWOT analysis of G-shock watch from Casio, aptitude of G-shock watch from Casio is an important element. Firstly, we k instantaneously that G-shock, Baby-G, Edifice and Pathfinder are sub- deformitys of Casio they give birth targeted for a different group and marketed accordingly. Those stains targeting group are urban focal ratio middle class c completelyowness. They have targeting it with clear and focused. Plus, the positioning of Casio is watches that are engine room advanced. Because Casio most prevalent product is watches and it already concepted worlds first liquid crystal display watches with having a full auto calendar. Other brand might not have those technologies yet, but Casio already have it. in a flash a solar day, people love much for LCD engineering science product, for ideal LCD TV, LCD laptop, LCD desktop and others. That is why the Casio designed LCD watches and it very popular now.There is many other innovations are equivalent with the Casio image. In addition, we net recognise that Casio has focus on sponsored events in the commonwealth of swordplays and also we can found a draw poker of athlete in G-shock from Casios advertisement. That is because G-shock watches have a standardised last with those sports watches and sponsored events in the area of sports and use an athlete in their advertisement can prove beneficial to the brand image. The most important is, G-shock watches from Casio are cheaper if comparing to others brands but have an excellent quality.People now a day always prefer cheaper product with a good quality, and it is suitable for youth today because youth have low income. Casio brand can bear so long and popular in today because it is protected with 1986 registered trademarks in 187 countries around the world. We can slang the Casio everywhere around the world. This is also the causality of why it is popular, because virtually every countries around the world recognize G-shock watches from Casio. helplessnessFor G-shock watches from Casio, we found that it more like a watches brand than electronics brand. Almost all the watches have the same function, but on the nose a different design and style, from here we can see that G-shock watches from Casio have put a lot of effort for designing the watches but not doing an innovation to improve the technology of the watch. We also can see thatthey have a different color watches and famous athlete in their advertisement but not a high technology watches in their advertisement. In my opinion, designing watches is not that simple-minded like but for the appearance. Because G-shock watches from Casio are focusing in their watchs appearance.OpportunityG-shock watches from Casio have a devise design and style, it means that it has an hazard to tied up with those fashion house and sponsoring events. For example, G-shock has produce watches that with a Starbucks logo and design. Not only the Starbuck, there is a lot of fa shion house like to cooperate with G-shock watches from Casio. Now a day, we can see that many famous athletes have have on G-shock watches, and many models like to wearing it because of it fashion design and style. As what I am saying at the strength of G-shock from Casio, G-shock from Casio have targeting youth today, and it is very successful because we can see that youths today are really attracted by G-shock from Casio because of it fashion design and style. ace more reason that G-shock watches from Casio is attractive because it have a similar function as the old style sport watches.ThreatG-shock watches are popular right now, but it also having threat. We know that G-shock is a sub brand of Casio, so they might face threat of counterfeit Casio product. Not only Casio, other sub-brands like baby-G, Edifice, Pathfinder also produce watches, and the appearance from those sub-brands has almost similar to G-shock. Not only the appearance, they also produce sport watches and digi tal watches, even the function also similar to the G-shock brand. In addition, there is 1 more threat that G-shock might be faced, that is competition in watches with the sport look in the market is heavily populated, that is because not only G-shock having a sport look watches in the wide market. Like what Im saying that is a lot of brands that having those sport look watches and also having the similar function as sport watches. So that is hard to populate if scarcely having a sport look watches. To solve this threat, we can found that G-shock now has trying to develop and designing other type watches that not just only sport look.